New to YouTube - The Queen of England

From an article in Forbes .com I've learned that "Queen Elizabeth II has launched her own YouTube website,"The Royal Channel", complete with old news clips and speeches, glimpses inside Buckingham Palace and a day in the life of several members of the royal family. Buckingham Palace said the 81-year-old queen, who became Britain's oldest ever monarch last week after more than a century on the throne, was hoping to reach a wider, and younger, audience by creating a permanent presence for herself on the the popular video-sharing network, owned by Google.
The significance here is... well, if it is a note worthy development reportable by Forbes.com it is, indeed, noteworthy if you are interested in market trends and financial opportunities. Money is in the making with YouTube's increasing popularity and cultural/business significance. Where people go goes marketing opportunities. YouTube is forging a whole new marketing arena where the seemingly insignificant have an equal stage with the most significant of significants.

Noted from this article is that there are seemingly no rules or rulers dictating to the masses what is going to be watched and from that what will shape the minds of the viewers. "According to data on YouTube the (Queens's) website has now become the second-most-subscribed-to in December, with more than 17,000 users. That achievement loses a bit of its glamour, however, when you consider the winner was "Household Hacker" a web page that demonstrates how to create "quality items with little to no money and just a bit of imagination." ...outstanding! Household Hacker sounds like my kind of entrepreneur.

There is money to be made in media and e-marketing. But, not the way it used to be. The rules are changing fast, fast, fast. The boundaries are not as set as they used to be. The Queen is now even e-mingling with her royal subjects... and, yet, being upstaged by the 'Household Hacker'. How entrepreneurs get their lassos on this new wild market is going to be an exciting thing to watch. Even more exciting, get your lasso on and ride that market!